Four years ago, I had a corporate events company in Spain that was starting to have fewer and fewer benefits. Three of my employees had set up on their own, robbing me of a few clients, some material, many accounts, and part of my dignity.
Not only that, but I did not know about the situation until ONE YEAR LATER when I discovered that one of these three employees, who were still within my company, was discovered passing all the offers from our clients to his cronies so that they sent them the same solution at better prices.
THAT WAS THE REASON THAT WE HAD FEWER SALES! Well, I found out later that that was just ONE of the reasons.
Let me continue ...
In 2015, I decided to stop advertising on Google since we had less financial resources (obviously less money came in), and I did not want to SPEND money on ads if it wasn’t going to bring in many clients. We were organically at the top of the search engine and learned the hard way that ads are much more effective than organic ranking!
Finally, in 2017, with my tail between the legs, we sold what was left.
2018 was the year that changed everything. I moved to the USA for family reasons, which made it easier for me to access my new mentors in the world of marketing and sales: Russel Brunson, Dan Lok, and Julie Stoian. What I learned during an intensive period opened my eyes to a new world full of possibilities, made me fall in love and passionate that not only did I soon see amazing results, but my dedication to a new cause had turned again.
I was blind, no matter how hard I tried to offer the highest quality in my business and service, I was NEVER going to succeed in a big way without a good marketing strategy!
And so, I dedicated myself body and soul to helping online entrepreneurs and local businesses to attract more customers, help them create irresistible offers, fill their websites with visitors and turn them into customers eager to visit their premises, take out their credit cards and ... buy your services and products, whether they are physical as info products or online courses.